Privacybeleid

––––––––––––––––––
Privacy Policy Pavo Couture B.V.
––––––––––––––––––

This Privacy Policy describes how Pavo Couture B.V. (“we”, “us” or “our”) collects, uses and discloses your personal information when you visit or make a purchase from our website.

Contact

Pavo Couture B.V.
Hondiusstraat 7h 
1056DK Amsterdam
The Netherlands

Chamber of Commerce number: 83393455
VAT number: NL862856942B01

E-mail: webshop@pavocouture.nl

If you have questions about this Privacy Policy, our privacy practices, or would like to make a complaint, please contact us using the details above.

Personal information we collect

When you visit our website, we collect certain information about your device, your interaction with the site, and information necessary to process your orders. We may also collect information when you contact us for customer support or subscribe to our newsletter.

Personal information means any information that identifies or can identify an individual.

a. Device information
Purpose of collection:

• To load and optimise the website

• To analyse website usage and improve performance

• To prevent fraud and ensure security

• To measure marketing effectiveness

Source of collection:
Automatically collected via cookies, pixels and similar tracking technologies.

Personal information collected:

• Browser type and version

• IP address

• Time zone

• Cookie data

• Pages visited and interaction data

b. Order information
Purpose of collection:

• To process and fulfil your order

• To process payments

• To arrange shipping

• To provide order confirmations and invoices

• To communicate with you

• To prevent fraud and manage risk

Source of collection:
Collected directly from you.

Personal information collected:

• Name

• Billing address

• Shipping address

• Email address

• Phone number

• Payment information

c. Marketing information
Purpose of collection:

• To send newsletters and marketing communications

• To personalise offers and content

• To analyse campaign performance

Source of collection:
Collected directly from you when you subscribe or interact with our website.

Personal information collected:

• Email address

• Name

• Purchase history

• Website interaction data

d. Customer support information
Purpose of collection:

• To provide customer service and handle complaints

Source of collection:
Collected directly from you.

Personal information collected:

• Contact details

• Order-related correspondence

Sharing personal information

We share your personal information with trusted service providers to operate our business and fulfil our contracts with you.

These include:

• Shopify, which powers our online store

• Klaviyo, which we use for email marketing and customer communication

• Payment providers for secure transaction processing

• Shipping partners for order fulfilment

• Advertising platforms such as Meta (Facebook/Instagram) and Pinterest for marketing and retargeting purposes

We may also share personal information where required by law, to respond to lawful requests, or to protect our legal rights.

Behavioural advertising

We use cookies and pixels from third parties such as Meta and Pinterest to measure the effectiveness of our advertisements and to provide relevant ads.

These technologies may track your interaction with our website and combine it with other information.

Depending on your location, we request consent before placing non-essential cookies.

You can opt out of targeted advertising via:

Google: https://www.google.com/settings/ads
Facebook: https://www.facebook.com/settings/?tab=ads
Digital Advertising Alliance: https://optout.aboutads.info

Use of personal information

We use your personal information to:

• Offer products for sale

• Process payments

• Ship and deliver orders

• Communicate with you

• Send marketing communications (where consent is given)

• Improve our website and services

• Comply with legal obligations

Lawful basis for processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal information under the following lawful bases:

• Performance of a contract

• Your consent

• Compliance with legal obligations

• Our legitimate business interests

Retention

We retain personal information as follows:

• Order and invoicing data: 7 years (to comply with tax and accounting obligations)

• Marketing data: until you withdraw consent or unsubscribe

• Customer account data: for as long as your account remains active

• Customer service correspondence: for as long as necessary to resolve the matter

Your rights

If you are a resident of the EEA, you have the right to:

• Access your personal information

• Request correction

• Request deletion

• Object to processing

• Request data portability

To exercise your rights, please contact us at webshop@pavocouture.nl.

International transfers

Your data may be processed outside the EEA, including in Canada and the United States, through Shopify, Klaviyo and advertising partners.

Where required, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

Cookies

We use cookies and tracking technologies to:

• Ensure website functionality

• Analyse traffic

• Measure marketing performance

• Personalise advertising

You can manage or disable cookies via your browser settings or cookie banner. Disabling certain cookies may affect website functionality.

Do Not Track

Our website does not respond to “Do Not Track” signals, as there is no consistent industry standard.

Changes

We may update this Privacy Policy from time to time. The most recent version will always be available on our website.

Complaints

If you have concerns about how we handle your personal information, please contact us first.

If you are not satisfied with our response, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens):

https://autoriteitpersoonsgegevens.nl

Last updated: February 2026

––––––––––––––––––